Staff training courses

Practical and highly effective staff training courses for individuals and whole teams

Courses in: Business writing, Copywriting, Google SEO, proofreading and copy editing, and social media marketing.

Since 2003, our online courses have been used to train thousands of working professionals from more than 300 organisations and charities, including Arsenal FC, John Lewis, The NHS, Oxfam, and Vodafone.

Your staff will benefit from working 1-2-1 with an industry professional, and will be able to apply the practical skills they are learning directly to their roles.

Our staff training courses are totally flexible, which will enable your team to fit their studies around their other duties – without the pressure of deadlines.

We have an excellent track record in training individuals and whole teams. Our courses will deliver real, lasting results to your business, employees and your bottom line.

Why your staff will benefit

They can fit their course around their other duties, so their work does not suffer

• We provide unlimited, expert tutorial support
• Our tutors are highly experienced professionals who still work in their sectors
• We provide in-depth personal feedback, so line managers can track progress
• Our learning materials are focused, time-efficient, up-to-date and include practical assignments
• We will work one-to-one, to help individual employees focus on particular areas
• Each learner keeps their training materials, so they can refer to them later

Latest bookings

The Ministry of Defence (MOD), are using our business writing course to train 56 of their writers.

Our business writing course covers a diverse range of topics, from writing emails and reports, to using social media and blogs.

The team of 56 enrolled with us in January and are making steady progress, whilst fitting their studies around their work duties.

Each course we run is completely flexible, which means you can fit your course around any other commitments you may have.

The MOD are one of a number of organisations who are using our flexible online courses for staff training purposes.

Our staff training courses

Our business writing, copywriting, Google SEO, proofreading and copy editing, and social media marketing courses have consistently been our most popular for staff training in the last 10 years.*See these courses listed on our main company profile and read the short descriptions of each course below.

Growing numbers of organisations are training their employees in these areas to keep their skills up to date in a fast-moving world and to save costs on outsourcing.

Many of our clients use these courses as part of their annual appraisals or continuing professional development programmes. They are also frequently used as part of severance and redundancy packages.

Online learning is not only more affordable, but many organisations find it is more effective.

It enables their staff to learn in easy-to-manage stages, with personal input from an expert tutor whenever they need it.

This can be far more effective than trying to remember what was said during a classroom or live training session.

Organisations we work with

• Businesses: Arsenal FC | BT | Disney | John Lewis | Lloyds Bank | Virgin Media | Vodafone
• Charities: Mind | NSPCC | Oxfam | Royal British Legion | RNIB | United Nations | WWF
• Councils and public bodies: Essex county council | Manchester City Council | The NHS
• Education: AQA | Liverpool University | Oxford Brookes University | UCAS | The Open University
• Media and publishing: The BBC | The Evening Standard | The Guardian | ITN | The Independent

Half price courses for all registered UK charities.

We offer our courses at a heavily reduced rate for registered UK charities.

Charities such as Mind, Oxfam, RNIB and The United Nations have all benefitted from this offer.

Business writing course (QLS level 4)

Our business writing course equips you with the skills you need to produce clear and effective professional communications.

From emails and reports to webpages, memos and social media content, every organisation has a constant need for a variety of internal and external written communications.

However, many organisations send out badly-written documents and text which is full of grammatical errors, and communications that are hard to read.

Many leading organisations including, AutoTrader, Essex County Council, The Ministry of Defence and the Scottish Qualifications Authority have used this course to train their staff.

This practical online business writing course teaches you how to:

• Write simple, effective and error-free business communications.
• Put together persuasive proposals, compelling newsletters and winning promotional copy.
• Produce results-driven webpages that attract clients and customers.
• Create tailored content for blogs and social media platforms.

Copywriting course (QLS level 4)

Equip your staff with one of the most powerful and effective marketing skills there is.

Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.

This practical, hands-on copywriting course will teach you how to:

• Craft copy that engages readers and persuades them to act.
• Adapt your writing for different markets and formats.
• Write effective copy for websites, blogs and social media.
• Develop brand names and write effective sales copy.
• Integrate your copy with SEO.

Google SEO course (QLS level 4)

Our Google SEO course shows you how to improve the ranking of your website or blog on the world’s largest and most popular search engine.

People often have different reasons for wanting to drive more traffic to their website or blog, but it’s usually to increase sales, expose themselves to a wider audience, and ultimately generate more revenue.

This comprehensive Google SEO course teaches you:

• Ethical techniques to boost your ranking on a Google search results page.
• How to analyse a website for strengths and weaknesses.
• How to create SEO-friendly content that ranks well on Google.
• The importance of inbound and outbound links and how they affect your Google ranking.
• How to devise and implement an effective SEO strategy that you can use going forward.

Proofreading and copy editing course (QLS level 4)

This online proofreading course will show you how to correct internal and external printed documents and webpages, and make them readable and legally compliant.

Many leading corporations including British Gas, Cancer research UK, Lloyds Bank, the NHS and Virgin Media, use this practical proofreading course to train their staff.

This hands on comprehensive proofreading and editing course will teach you how to:

• Proofread and copy edit documents, either in print or onscreen.
• Apply style guides and BSI proofreading symbols.
• Make written content easier to read.
• Raise the quality of your organisation's web content, reports, letters, emails and many other publications.

Social media marketing course (QLS Level 4)

Our social media marketing course equips your staff with the practical skills they need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers, and most importantly, increase their income.

This flexible online course teaches you how to:

• Market your business or service using popular social media platforms.
• Maintain an effective presence on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
• Write engaging social media content and get the most out of search engine optimisation (SEO).
• Use videos and images to boost social media marketing activity.
• Manage the online reputation of yourself or your business.

• Working professionals who want to learn practical workplace skills
• Individual staff members and whole teams

People who's jobs involve the following skills

• Marketing
• Writing
• Web writing
• Content writing
• Office admin
• Copy editing
• Proofreading
• Copywriting
• Branding
• Advertising
• Blogging
• Social media marketing
• SEO

No previous academic experience or previous qualifications are required for this copywriting course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.

Certificate of completion

Digital certificate - Included